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BSA/310 Week 4
McBride Marketing Pitch
McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride's customer base.
Create a 5- to 7- slide Microsoft PowerPoint presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.
• What is the current approach McBride is marketing?
• What target market does that approach reach?
• How could McBride use the internet to improve its reach to a broader market?
• Why would that approach appeal to your new market?
• What costs would be reduce from their current budget and transferred to the new internet budget?
Preview Above for McBride Financial Services Week 4 PowerPoint
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