After much anticipation and a steady stream of teaser releases, the Kia Tasman pickup truck is finally unveiled. Although its debut is significant, the Tasman will not be hitting North American shores. Instead, it is set to make its mark in South Korea, Australia, the Middle East, and Africa, where the demand for tough, midsize trucks is steadily growing. Aiming to challenge established models like the Ford Ranger, the Tasman brings its unique flair and a variety of features tailored for versatility and durability.

Kia is offering the Tasman in multiple configurations to cater to different needs, including single-cab and double-cab versions. There is also a chassis cab option, providing a blank canvas that business owners can customize to meet their specific needs. The truck’s design might raise a few eyebrows—especially the side profile, which features quirky body cladding that resembles a mustache. For those who prefer a more conventional look, Kia offers an option with black cladding that fully outlines the wheel arches.

One of the most striking elements of the Tasman is its front fascia, marked by vertically stacked headlights and a bold Kia logo. A bulging hood gives the truck a muscular look, setting it apart from Kia’s popular SUV, the Telluride, which many assumed the pickup might resemble. However, unlike the unibody construction of models like the Ford Maverick or Honda Ridgeline, the Tasman is built on a body-on-frame platform. This sturdy foundation gives the truck extra resilience for off-road use and heavy-duty tasks.

Inside, the Tasman reveals a surprisingly refined and modern setup. Kia has equipped the truck with a triple-screen layout, featuring a 12.3-inch digital instrument cluster, a smaller 5-inch display in the middle, and a 12.3-inch touchscreen for the infotainment system. While the screens provide plenty of high-tech appeal, Kia has not abandoned physical buttons entirely. Essential functions are still accessible with traditional switchgear, ensuring that drivers can easily adjust settings without fumbling through touchscreens.

A few touches underscore the Tasman’s identity as a real workhorse. There is a switch for low-range mode and a locking differential button, essential features for off-roading and handling rugged terrains. Interestingly, the center console includes a plaque listing the truck’s dimensions

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