On this special episode of OFFBounds, Paula Macaggi welcomes Oliver Banks, a prominent retail expert, author, and podcast host, to dive into his insights and experiences detailed in his book, Driving Retail Transformation. Filmed in the bustling heart of London, Paula and Oliver explore the multifaceted world of retail transformation, discussing how intentional decisions and ongoing adjustments are crucial for businesses to stay relevant and thrive in a rapidly changing environment.

In this engaging interview, Oliver enlighten us on the complexities of digital and cultural transformations within the retail sector, emphasizing the importance of leadership, strategic decision-making, and the vital role of frontline employees. They delve into real-world examples of successful transformations and discuss the critical balance between following trends and making data-driven, customer-centric decisions. Whether you're a retail professional or simply fascinated by the dynamics of industry change, this conversation offers valuable perspectives on navigating and leading through transformation.

Make sure to check Oliver's book here: [ Ссылка ]
And his podcast: [ Ссылка ]

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0:00 Introduction
0:30 A Career of Transformation
1:00 Transformation is a Journey
3:50 Prioritisation is Important
5:08 Company Culture as a Drive to Transformation
6:01 People are Key for Transformation
7:38 M&S as a Transformation Case Study
8:40 Why Some Retailers Don't Transform
11:11 The Leadership Execution Plan
13:20 The Importance of Data for Transformation
15:55 Collecting Data from Frontline Workers
20:48 Digital Transformation vs Transformation
22:11 Would Oliver be a Retailer?
22:47 Oliver's Favorite Retailer?
23:15 The Book Driving Retail Transformation

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