Sinch offers path to RCS, major opportunities for commerce, improved CX, Apple to roll out RCS support in fall 2024

“RCS means that any messaging experience, whether you have an iPhone or an Android device, will have that richness,” says Robert Gerstmann, Chief Evangelist & Co-Founder of Sinch.

“SMS is largely a one-way medium, whereas RCS is a two-way medium,” adds Gerstmann. “The marketing message not only get delivered to the handset, as you will know on SMS, but actually read by the consumer. And then RCS is conversational by nature. It’s very easy to enable a two-way conversation. Now, this happens to an extent on SMS, especially in the US, but in many places of the world, for various reasons, technical and commercial, it doesn’t really work on SMS.”

Sinch recently alerted its clients about Apple’s intent to fully embrace RCS.

Apple’s movement from reluctance to embracing of RCS, is significant in several ways. “That’s going to come in September with the new release of iOS 18. something we’re very, very excited about. Apple will bring another 1.4 billion people all over the world into the RCS ecosystem,” adds Gerstmann. “Apple demographic is typically the most affluent in each country. So the most valuable customers you can’t reach.”

“Even though Apple hasn’t been explicit about it, at Sinch, we are convinced that Apple will not only support RCS for person-to-person communication between Android and iOS, iOS devices, but also RCS business messaging. Essentially enabling companies to communicate with their consumers all over the globe through RCS. And we believe this is going to be a huge shift in the market, possibly the biggest shift since SMS became kind of the standard way in mobile messaging for how businesses and consumers communicated.”

In this podcast we learn about the importance of RCS, and we hear about transformative use cases. Gerstmann lays out Sinch’s plan to help ready the path for this tectonic shift. Commerce occurs on the phone and RCS appears to be way that commerce will happen.

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including many of the world’s largest tech companies rely on Sinch’s customer communications cloud to improve customer experience through mobile messaging, voice, and email. Robert Gerstmann is the Chief Evangelist and Co-Founder of Sinch. Gerstmann defines himself as brand ambassador for Sinch, driving the business growth strategy by providing input and direction to product and technology roadmaps. He has deep experience with the needs of the enterprise.

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