Wondering how to run your business during a recession?

Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!

Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Living, House Beautiful, BHG, and more.

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0:00 How to run your interior design business in an economic downturn
3:30 All about Laura Pankonien
5:53 Starting and running a business during a recession
10:53 Should I lower my prices during a recession?
13:42 Laura’s retail store “Bleu” and the impact of the recession
18:01 Check out Wingnut Academy!
20:03 Should I lower my hourly rate and share my discounts?
22:33 How to market towards clients that can afford your services during a recession
26:55 Will the recession impact the type and quantity of inquiries I receive?
29:50 What’s going on with the supply chain?
33:08 Find the joy in what you’re doing
35:25 The What Up Wingnut Round!
38:14 Darla wraps up the episode
39:48 Bloopers

#interiordesign #businesstips #recession #business #finance

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📲CONNECT with Laura:
The Pankonien Group: [ Ссылка ]
bleu (Laura's Showroom): [ Ссылка ]

📲CONNECT with Darla:
Darla’s Interior Design Website: [ Ссылка ]
Instagram: [ Ссылка ]

📚Resources & People Mentioned:
Wingnut Academy is LIVE: [ Ссылка ]
"The Enneagram" by Helen Palmer
"Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business" by Gino Wickman

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