Liudmila Kiseleva, Rampiq CEO, joined OMI's Play the King podcast to speak about the importance of in-depth analysis of CRM data for SaaS companies.
She highlights how defining outcomes through data analytics vs. traditional Marketing Qualified Leads (MQL) vs. Sales Qualified Leads (SQL) models that hold both Sales and Marketing at a standstill in many SaaS businesses.
Learn more about how your CRM data can help your Sales and Marketing teams be more aligned and productive!
PLAYLIST TO WATCH NEXT:
1. Advanced SaaS Metrics:
- Intro: [ Ссылка ]
- Recession-ready SaaS metrics: [ Ссылка ]
- SaaS Marketing and Sales Teams Alignment: [ Ссылка ]
- #1 Reason Why SaaS Marketing Teams Fail: [ Ссылка ]
- Time-Sensitive Metrics in SaaS CRM: [ Ссылка ]
- Lead Discrimination Problem in SaaS: [ Ссылка ]
Find Rampiq on LinkedIn: [ Ссылка ]
Learn more about our internet marketing services for SaaS: [ Ссылка ]
SaaS CRM Metrics and Data-Driven Analytics
Теги
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