Who doesn't love a little drama? Here's a peak into the unfolding Lakai drama, its past, and some guesses about the future - presented to give skaters more context and bring any curious wives / girlfriends quickly up to speed.

If you feel up to snuff about the ins and outs of Lakai leading up to 2024, then skip ahead with the chapters below.

Chapters:
Intro - 00:00
What Emily Knows About Lakai - 00:30
How Lakai Started - 01:39
Who has ridden for Lakai? - 02:06
Fully Flared - 03:18
Problems Begin - 05:06
HUF Acquires Lakai - 05:52
Altamont Capital - 07:09
TSI Holdings Acquires HUF and Lakai - 08:48
Inversal Buys Lakai - 10:00
Marc Roca's LinkedIn Post - 10:17
Who is Inversal? - 11:20
Who is Marc Roca? - 12:11
Marc's Plan for Lakai - 16:00
Rogue Instagram Post - 19:55
Similarities to the Cariuma Business Model - 23:47
Next Steps for Lakai - 24:57
Mike Carroll and Rick Howard get fired - 25:24
What is Happening Now - 26:00
Final Thoughts - 27:51

Sources:
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About Skatewives:
Skatewives are an entire community of people out there supporting their partners’ passions, expanding well beyond skateboarding alone. While we love our partners and respect their crafts, it is also nice to poke some fun at the realities of those obsessions.

Follow Skatewives on social media:
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Skatewives shirts and stickers:
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Ryan's Instagram:
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Emily's Instagram:
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Podcast:
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