How to build a Succesful App User Acquisition Strategy?

In today's world, successful apps just don't happen.
There is work that you have to put in.
And we can also tell you, it's not only about advertising.

In this video, Thomas is going to talk about strategies that will take your user acquisition for your app or game to the next level.

1. First Impression matters 0:30
50% of all users make their decision if they are going to download an app or not,
immediately after they see the app or the game in the app store.
✔️ Make sure that people instantly understand what your product is about and know what they will get once they download your app.

2. App Store Optimization 0:56
Why? Because it's the single most and the biggest channel of app discovery.
If you want to find out more about this topic, check out our video here 👉 [ Ссылка ]

3. Understand your users 1:07
Who is actually going to use your app? If you don't have a clear understanding of that,
it doesn't matter what you're doing with user acquisition, you'll be having a high churn rate. Why? Because you are not able to attract really the people that you want to attract out there.
Remember:
✔️ It's not about the volume of installs, it's about the quality of installs.
✔️ Put yourself in the shoes of your target audience, and try to think like they think.

This will help you create the user persona, which will make it very easy for you to get a clear understanding of your target audience.

4. Use Social Media 1:39
Over 90% of your potential users are on different social networks out there in the world.
Use social media to
✔️ showcase your apps
✔️ display features
✔️ as a communication channel to talk with your potential users and players

By the way, put out your smartphone, open up the Instagram app and Follow App Radar: 👉[ Ссылка ]
We're sharing a lot of cool insights about user acquisition, apps, and app marketing,
as well as game marketing.

4. Understand the User Journey 2:09
The better your understanding of the user journey of your users is, the easier life will be for you.
Utilize screenshots, as well as preview videos, already as part of your onboarding, so that you can show your new users what your app is going to be about. This can speed up the onboarding process.

What should the users see the first time when they open your app?
Nail the first message, because this will make it or break it for the further part of the user journey.

5. Word of mouth 2:42
92% of all users out there trust the opinion of their friends and family
when it comes to the topic recommendation of apps and mobile games.
Long story, short: Referral marketing is a must!
✔️ Make it simple
✔️ Make it easy to share
✔️ Offer a free version (or a free trial to showcase your premium features)

A free version is important so that the users get an understanding of what your app can do for them. Once they have the feeling that they're happy with the functions that you're giving them, they will be more open to spend money on it.

5. Videos 3:24
When you're running ads nowadays, do them in a video format.
They are easily transporting what your app or mobile game is about.

6. Spread the word with Influencers 3:30
Use influencers out there that already have a big audience, that can help you distribute your app or your mobile game to their audience, and attract a lot of potential users.

By the way, when talking about spreading the word, make sure you spread the word about this App Radar YouTube channel over here.
Share it with your friends, share it on your social media,
and help us grow our channel!

Subscribe to this channel & click on the notification bell.
and
Keep Optimizing! 📈

свернуть