Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation.

In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect.

We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers.

This podcast is a great starting point if you're looking for ways to improve customer experience using data.

Coming up:

00:00 Intro
01:47 Zack Wenthe & Treasure Data
03:49 The role of a brand evangelist in an organization
11:43 What is a customer data platform?
14:43 What do we mean by “data” and “data points”?
25:47 Great examples of connected customer experience
29:38 How to use data to reach your ideal customers
38:29 Outro

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