You need build a startup team with no money for salaries - how do you do that? When you can't pay salaries, you feature what you do have to offer: a compelling, exciting vision and an ownership opportunity that allows the team to benefit from the company's success. A compelling vision should include:

- A large market opportunity
- Why what you're doing is important
- A compelling customer need
- Don't just assume there is a need - validate the need through
customer discovery so you have customer stories to share

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