In episode 012 of 'Morning Sam, Morning Ralph,' Paul Molinari and Chad Horn dive into a conversation with Shawn Walchef, the influential owner of Cali BBQ Media and the Cali BBQ multi-unit restaurant brand based in San Diego. Shawn shares his journey and insights on digital storytelling, emphasizing the importance of 'being the show, not the commercial' to attract the right customers and build better customer relationships. The discussion also touches on Shawn's practical approach to overcoming fears of content creation and leveraging AI in restaurant operations for improved accountability and efficiency. Additionally, Shawn shares his skepticism towards the saying 'if you build it, they will come,' stressing that storytelling and marketing are key to success in the competitive restaurant industry.
Tune in to learn about the power of consistent content creation, AI's role in restaurant technology, and the significance of sharing authentic stories to inspire and educate within the industry.

00:00 Welcome to Morning Sam, Morning Ralph
00:54 Introducing Shawn Walchef
01:51 Shawn's Journey and Mission
04:19 The Power of Storytelling
06:56 Content Creation and Overcoming Fear
09:51 The Importance of Consistency
14:10 Repurposing Content for Maximum Impact
20:13 The Value of Storytelling in Business
23:41 Overcoming Challenges with Practice
23:53 Marketing Strategies in Restaurant Tech
24:17 The Success of Toast's Grassroots Approach
25:49 Personal Experiences with Toast
27:30 The Importance of Storytelling in Marketing
34:43 AI in Restaurant Management
40:02 The Future of AI in Restaurants

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