In this episode of Around The Coin with Stephen Sargeant as the host, Audrey Nesbitt, founder and CEO of Spinovate Tech and leader of Bloomly, discusses the intricacies of NFT building and marketing strategies in the tech and Web3 sectors. Audrey provides insights from her extensive experience, sharing valuable advice on marketing, community building, and strategizing in the NFT space, including the cost challenges and the importance of understanding the real-world utility of technology. The conversation covers the role of CryptoChicks in educating women and youth in blockchain, spotlighting use cases in carbon credits and real estate tokenization. The discussion also emphasizes the importance of strategic metrics in marketing, adaptability to emerging trends, and the potential for growth within the Canadian blockchain ecosystem.
#aroundthecoin #podcast #fintech #Crypto #NFT #Web3
Host:
• Stephen Sargeant:
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Guest:
• Audrey Nesbitt:
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Website link:
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00:00 Introduction to the Podcast
01:02 Meet Audrey Nesbitt: Marketing Genius in Web3
02:01 The Evolution of Digital Marketing in Law Firms
04:01 Marketing Strategies for Web3 and Crypto
08:16 CryptoChix: Empowering Women in Crypto
12:13 Bloomly: Revolutionizing NFT Marketplaces
14:24 Carbon Credits and Blockchain: A Perfect Match
24:09 Tokenization in Real Estate
31:09 Decentralization and Regulatory Compliance
32:04 Marketing Strategies for Payments and Crypto
32:39 Choosing the Right Social Media Platform
34:08 Content Creation and SEO
35:36 Key Performance Indicators (KPIs)
40:44 Hackathons and Community Building
42:41 Layer 2 Platforms and Quality
43:55 Future Prospects and Exciting Projects
46:15 Canada's Position in the Blockchain Ecosystem
47:34 Marketing Advice and Final Thoughts
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