Clear Comparison! Still marketers confuse re-branding with repositioning. They launch the campaign based on repositioning, when in actual they’re doing re-branding. This video will help you to avoid such mistake. Jam packed with real world case studies of Apple, Nike, KFC, Coke and Pepsi
This is a must learn concept before conducting repositioning or rebranding. However, the first step is not this. It's to have clear idea of positioning, which is animated in the following episodes:
1. Differentiation Strategy for the Follower: [ Ссылка ]
2. How to get into mind by being FIRST (1/2): [ Ссылка ]
3. How to get into mind by being FIRST (2/2):[ Ссылка ]
4. How to get into mind by being SECOND: [ Ссылка ]
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Repositioning vs Rebranding [CASE STUDY] (Episode 3 :S2)
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