Removing Bias with Wizard of Oz Screen Reader Usability Testing

Wizard of Oz is a proven testing method for systems like chat, voice assistants, and IVR, but how can we adapt it for screen reader testing? In this usability method, a researcher acts as the “wizard” and responds as a screen reader would respond based on how a user chooses to navigate. This is a valuable way to receive feedback early on in the design phase, instead of waiting to conduct screen reader testing until after the web page has been fully developed. Learn about our process, trials and errors, and successes we’ve had in adapting the Wizard of Oz method for screen readers.

About the speaker
Annabel Weiner
Annabel is a Senior Inclusive Design Specialist at Ally Financial, focused on accessibility user research and accessible design systems. She is dedicated to providing the best experience for all users regardless of their ability or device. Annabel was excited to lead the research efforts on the Wizard of Oz screen reader usability tests, which allowed the team to gain valuable feedback before projects go into development.

Courtney Benjamin
Courtney Benjamin is the Senior Accessibility Testing Process Analyst for Ally Financial. She develops and promotes the adoption and integration of accessibility policies, procedures, and standards across all lines of business, in order to improve testing of Ally’s digital products. Courtney enjoys pairing innovation with accessibility which led to her collaboration efforts on the Wizard of Oz research project which aims to gather customer feedback from screen reader users, prior to page development.

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