Every investor wants to know what the ideal allocation in a portfolio should be. But the answer to this is complicated, as investing is a highly personal decision. To gain some clarity on this subject, we looked closer at the data to see what the average goldbug might use as guidance. We also address some of the common questions we’ve received from customers such as “should I convert my entire portfolio into gold”? Spoiler alert, we are fans of diversification as a risk reduction strategy. Today’s video should provide insight on how to research this topic further and consider how much gold to buy in a way that helps you apply your personal saving and investing philosophy.

This video does not constitute financial advice, and we encourage our audience to speak with an advisor about their personal finances and goals when setting a target allocation.

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APMEX is the leading internet retailer of physical precious metals, including gold, silver, platinum, and palladium bullion bars, rounds, coins, and premium collectibles. With over 45,000 products in stock and ready to ship with industry-leading delivery times, APMEX offers the largest selection and best service.



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