In this second episode of Kelkoo Group’s Shopping Ads webinar series, we will show how your CSS partner can help you explore the spectrum of campaign optimisation, enabling you to make the right decisions especially during peak times such as Black Friday and Festive Season. In order to do so, Kelkoo Group’s Global Partnership Director, Vincent Vaussion, has invited once again Fabien Bourrat, EMEA Shopping Specialist at Google, who will guide you through campaign best practices and identify common pitfalls. E-commerce experts at Kelkoo, Cathy Almori and Ale Bruschi will then explore the different possibilities of how to optimise your feed, campaign structure and product content while enabling you to use all the available features to boost your Shopping Ads campaigns. They will help you navigating the most important period of the year, building a Shopping Ads and a Merchant Center accounts and structure which will support your strategy and help you achieve your goals and targeted ROAS.

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