Stalled Progress: Addressing Barriers to Collaborative Building Information Modeling.
Building Information Modeling (BIM) is promoted as the preeminent tool for facilitating coordination between stakeholders in the construction project, with collaborative Level III BIM representing the cutting edge of construction technology by augmenting the three dimensional space with time as a fourth dimension and cost as a fifth. Currently there is one broad incentive approach for project owners seeking participation in BIM systems: Integrated Project Delivery (IPD). However, these two relational contracting practices share the dubious distinction of having enjoyed a great deal of academic attention but suffering low adoption rates in practice. In researching the barriers to adoption, this research finds that the existing quantitative evidence illustrating BIM/IPD benefit is disproportional to the process barriers claimed by their opponents, and contends that if industry objections are not wholly rational they must necessarily be (at least partially) behavioural. Through the application of behavioural economics to the construction supply chain, this research aims to demonstrate that the foremost impediment to the widespread adoption of collaborative BIM and IPD are behavioural biases against relational contracting rather than rational business objections. Secondary to revealing this key behavioural bias, the research will concurrently serve as an exploratory study on what specific incentive vehicles can drive participation in collaborative BIM systems.
This lecture was recorded on 15 April 2014.
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