A campaign was conceptualised that was run across the Mahindra Group intranet around the idea of “mis-investments.” It began with a series of teasers showing people blowing up money whenever they had a windfall. The big reveal introduced a trusted friend who advises them on investing in a Mahindra home and touches upon what they stood to gain by making this investment. The bottom line was that mis-investments came in a million forms, but good investments came in only a few.
