This year, the spirit and dynamism of British festivities will be honoured at BHV/MARAIS. The magic of Christmas will shine both indoors and outside of the department store. The biggest creators and players in British fashion, including Topshop, Liberty, Ted Baker, Karen Millen, Fred Perry and Dr Martens, will be sold in store. Currently, BHV/MARAIS showcases 40 British brands and is working in close collaboration with UK Trade & Investment to welcome even more. The GREAT campaign will therefore support British creativity.
On all the windows and inside the store, an emblematic identity of the campaign will be promoted: “Shopping is GREAT”; “Fashion is GREAT”; “Culture is GREAT”; “Food is GREAT” or “Countryside is GREAT”. Red telephone boxes will complete the branding of the store
