Invitation to The Substance Club's first live event in Amsterdam, february 27, 2025 at night at the CREA Theatre in Amsterdam. More info and tickets at: www.thesubstanceclub.com

Alex MH Smith is a no-nonsense strategist and author of the international bestseller: “No Bullsh*t Strategy”. Most strategy is, let’s face it, bullshit. A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive. Alex doesn't waste time with theoretical models or long-winded analysis. He’s all about clear, actionable steps that drive real business growth. If you’re seeking true competitive advantage, Alex’s brutal honesty is exactly what your business needs to cut through the noise and get ahead.

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