The business model of fast fashion brands and luxury brands are different. The former mass-produce cheap watches and maximises their profits through intensive marketing. The latter produces high-quality products and makes their money through large markups.
Here at Sekoni Original, we blend the quality of luxury brands with the affordability of fast fashion brands. Our work has shown us that it is very possible to use the highest quality materials to build a great watch. This will, of course, come at a cost to the company because it means slower growth and fewer profits.
Founded on the premise of impact and not profits, we seek to create watches that inspire a better appreciation of time. With our responsibility to our community of wearers rather than profit-driven investors, we are not afraid of growing slowly, we want to keep quality products accessible to many.
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