Dive into how Apple, the tech giant that turned your grandma into a tablet user, is now aiming to shake up the sports world. From reinventing our desks with sleek computers to revolutionizing the way we ignore people with earbuds in, Apple's next playground is sports. They're not just dipping their toes; they're doing a cannonball into the sports broadcasting pool with deals like the $2.5 billion splash for MLS rights.
Apple's plan? To wrap sports in that classic Apple magic, making everything from watching a game to paying for your halftime snacks a part of their ecosystem. With iPhone sales hitting a bit of a snooze button, Tim Cook and the gang are looking to score big by bringing the thrill of live sports right into the Apple universe. It's all about pulling you deeper into their world - where leaving is tougher than quitting a gym membership in January.
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⏱ Timestamps
00:00 Apple is getting into sports
00:39 How Apple Makes Money
02:55 Why Apple Has A Problem
04:04 The Ultimate Media Property
05:45 Building a sportsOS
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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