This is by far my favorite metaphor of my latest keynote presentation: The Oxpecker on the back of the Rhino!
Hope you like this short clip from my keynote at the Oslo Business Forum a few weeks ago.

How can a business also be a partner in life for their customers? Are you an oxpecker or a fly?

So how does the metaphor apply to business? It means that;
1️⃣ You're always around
2️⃣ Without being intrusive
3️⃣ You bring value
4️⃣ At the exact right moment

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Steven Van Belleghem is a customer experience enthusiast! He loves to share this passion with a broad audience via keynote speeches, books and social media content.


Over the past years Steven has given more than 1.500 presentations at events in over 45 countries. His core expertise is the future of customer centricity and customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories.
Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency IO Digital and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International.


In addition to his entrepreneurial activities Steven is a part-time marketing professor at the Vlerick Business School and a guest lecturer at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book).

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