Using motion graphics to showcase Dunkin' Donut's existing logo, I broke down the logo into design parts and then rebuilt it utilising the elements and concepts of what embodies Dunkin': the letters fill up with coffee and then transition quickly as if they were falling to return to the frame as a donut.

The letters will be eaten away from the doughnut, and the frame will end with the logo in focus. Using simple graphics and visual cues amplify the information one frame at a time: creating a visual story.

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