Produced by the California Department of Public Health and TobaccoFreeCA.com, "Icons" is another powerful PSA from California's award-winning smoking-education and cessation programs. The programs receive only 15.8% of recommended funding, according to the US Center for Disease Control and Prevention (CDC). The California Cancer Research Act will boost these successful programs by investing $156 million annually: driving down smoking rates, reducing smoking-caused public healthcare costs, and protecting our kids from the Tobacco Industry. www.CaliforniansForACure.org
