Small and medium businesses (SMBs) represent over 235 million businesses globally and are accelerating cloud adoption post-COVID-19 with increased investment to up-level business continuity and customer research. Cloud has replaced hardware and traditional software as the top IT budget category for SMBs and already accounts for 30 percent of all public cloud spend worldwide. This session discusses recent SMB trends, the AWS value proposition for SMB customers, and how partners can differentiate and scale their business with AWS. Dive deep into partner-focused AWS initiatives for SMBs, and learn how AWS supports partners in developing scalable solutions that deliver value to SMB customers.

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