If you want to create Internet campaigns that sell, go here at get this book: [ Ссылка ]. You can just have it.
00:33 - About Frank
01:16 - Q1 Can You Talk About the Power of Persona in Your Marketing?
06:25 - Q2 Where Do I Begin in Marketing Starting Over?
07:30 - Q3 Your Most Memorable Stories in the Internet Marketing?
10:12 - Q4 Copywriting and AI
13:27 - Q5 Balancing Social Media Posting and Business?
15:25 - Q6 Your Strategy Starting from Zero to an Expert level?
18:02 - Q7 How Do You Validate Copy Writing Research?
19:00 - Q8 Why Do You Use a Video Crew?
19:44 - Q9 What's Your Take on Universal Law?
21:07 - Q10 How to Stay Relevant Without Exhausting Your Audience?
23:06 - Q11 Basics - Old School vs New School for Strategy, Tactics, Tools...
24:12 - Q12 Ways of Advertising My Business in Addition to Paid Traffic?
26:05 - Q13 Lead Generation vs Customer Generation
27:05 - Q14 How to Connect with Your Audience When Creating Ads?
28:30 - Q15 What Makes an Ad Successful?
29:10 - Q16 Follow Up Sequence
29:32 - Q17 What are the Best Ad Creative Ideas for Coaching Space?
31:02 - Q18 Internal Believe About Abundance
32:21 - Q19 What's Working for You Right Now?
34:12 - Q20 Organic Traffic for Beginner
If you’re new to my channel, my name is Frank Kern. I’ve been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007.
Over the past 25 years, I’ve had over 80,000 (and counting) business owners pay me for marketing advice.
My sordid past. (OK fine it’s not particularly sordid but I wanted to make it sound interesting.)
I have zero credentials of any kind.
Dropped out of college to play music.
Tried that for four years and it didn’t work.
I’ve been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it.
Discovered online marketing in 1999 when I saw an ad for a course about online marketing.
1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes.
Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way.
2003: Got sued by the government for violating advertising regulations. (If that’s not bad enough, what’s really embarrassing is I didn’t even know that the advertising regulations existed. Turns out that ignorance is not bliss. It’s simply ignorance.)
2004: Start selling downloadable “how-to” products to dog owners.
2007: That business had grown to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. For a song. Which wasn’t smart of me.
2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the “Internet Marketing” industry. I then wrote several courses that taught people how I did it. During the process, I also got kind of “Internet Famous” even though I didn’t use Social Media. The “fame” stuff was sort of cool for a while but got old because I’m an introvert.
2011 - 2021: Focused mainly on consulting, offering marketing services to more established companies, and getting good at advertising. Deliberately tried to be more “behind the scenes” and tried to become less famous. Made significantly more profit and still ended up growing my personal brand despite being reclusive. (It was because of the ads.If your ads actually help people, it grows your brand as a byproduct.)
Today: I work with a very limited number of private clients. In addition to helping them, I also do all the marketing for my family's software company, which helps businesses grow revenues using AI and automation.
Biggest things I learned in past 25 years (and counting):
If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it.
The best way to grow a business, a brand, and create goodwill is by helping people.
The easiest way you can convince someone that you can help them is to simply demonstrate you can help them …by actually helping them.
The fortune really IS in the follow up.
Also, all this stuff is harder than it looks.
But it’s not nearly as hard as being a roofer, a ditch digger, or a fry-cook.
I know because I’ve been all of them.
Keep your head up, use common sense, and do people right.
You’ll get where you want to go much faster by doing that than by trying to take short cuts.
IN CASE IT ISN’T OBVIOUS:
I make content like this because I want to sell you something eventually. It’s fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my “demonstrate you can help them by actually helping them” strategy. If it’s working, get my book. You’ll probably like it.
