Market research is the process of gathering information about your business's buyer personas, target audience, and customers to determine how viable and successful your product or service would be, and/or is, among these people.

Conducting market research helps you find out what your customers want for products and services and finding out what they think of yours.

Here are 5 must-do ways to conduct market research.

1. Interviews
2. Focus Groups
3. Market Segmentation Research
4. Competitive Analysis
5. Customer Satisfaction and Loyalty Research

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