Welcome to "Grow Your Influence," where today's episode will take you to the world of digital marketing with the founders of WRM, a leading agency specializing in movie marketing.

WRM has achieved amazing success in attracting a diverse range of clients and securing lucrative projects within the industry. The company's unique approach to assessing opportunities and selecting team members has played a key role in its accomplishments.

WRM's expertise in promoting movies through digital marketing strategies has earned recognition, with notable collaborations with well-known international figures like khabby, showcasing its global influence within the entertainment industry.

Join us as we chat with the visionary leaders behind WRM's success, exploring their business journey, the importance of partnerships, and the innovative strategies that have set them apart in the competitive landscape of digital marketing and movie promotion.

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Now, let's dive into the highlights of our engaging discussion with the leaders of WRM, pioneers in the digital marketing and movie marketing niche.

*Time Stamps:*
0:00 - Introduction
1:55 - The genesis of WRM's innovative approach
4:56 - The critical role of partnerships in business growth
10:31 - A closer look at WRM's financial success and client base
20:00 - Strategic pivots that broadened WRM's client engagement
23:36 - What makes WRM employees thrive? Three key factors
28:58 - Decoding LSD: The principles driving WRM's success
31:35 - Behind WRM's appraisal system: Building a culture of recognition
41:59 - Employee-centric strategies at WRM
45:39 - Carving a niche in movie marketing: WRM's specialized approach
51:28 - The A to Z of WRM's digital marketing strategy for movies
56:19 - Highlight reel: WRM's favorite marketing campaigns
1:03:29 - Global reach: WRM's collaboration with international influencers
1:08:00 - Crafting the perfect pitch: A glimpse into WRM's strategy
1:11:54 - Ensuring accountability: Dealing with non-payment issues
1:17:25 - Tech at the heart of WRM: Key integrations enhancing operations
1:21:18 - AI tools at WRM: Driving efficiency and innovation
1:22:30 - Leadership insights: Qualities of effective second-in-line leaders
1:26:09 - The marketing mix: Prioritizing between performance marketing and creative media
1:26:43 - Content strategy insights: Balancing posts and reels
1:28:47 - Hiring for success: Key skills for digital marketers
1:30:31 - Instant impact: A unique job application story
1:33:43 - Engaging Gen-Z: Top Considerations for CXOs
1:37:21 - Wisdom for leaders: The best advice received by WRM's team

*Podcast Equipment:*

Camera - Sony a7sii
Lens - Sony 24 - 105mm, Sony 50mm, Sony 17 - 28mm
Mic - Shure SM7B
Light - Godox SL 200, Godox SL 150z

*About us:*

Hosted by Sorav Jain, a leading voice in social media and digital marketing, "Grow Your Influence" brings together industry experts and influencers to share their stories and strategies in the fast-evolving digital world. Thank you for tuning in to this insightful episode, packed with valuable lessons and innovative ideas.

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