The Ricoh 9100 digital printing machine enables us to customize each digital output quickly and affordably for our clients through customizable media settings and variable data printing (VDP) technology. People demand information immediately – and they want it tailored just for them. Variable data printing allows us to personalize each individual sheet with different information.

McClung specializes in creating high-quality tailored media in a wide range of media stocks and finish options including oversized media, synthetics, textured prints, and more. The capability to change information on each printed sheet is unique to digital printing, as digital printers are pulling from electronic files instead of printing plates. Electronic files transfer images and text with exceptional consistency in captivating color that is sure to grab your audience’s attention every time. The opportunity to create mass personalized messages results in improved response rates from our client’s customers and decreased prep work for our employees between jobs.

With over 10 years of experience running digital presses, Kevin Bowles, an employee at McClung emphasizes how beneficial the machine is for McClung's clients – "using the Ricoh 9100 levels up our clients' marketing materials and impresses their customers with high-quality materials. There are no limitations to the types of industries that benefit from this digital printing press, but we most often see it used for small quantity jobs that require 10,000 sheets or less of marketing materials like business cards and brochures which require different names, addresses, and other information throughout the job."

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