If an app falls in the marketplace and nobody is around to see it, would it still get traction? Of course not. Getting press coverage isn't the only way to get your new product noticed, but it's one of the best ways. With just a few adjustments your pitch emails stand a far better chance of getting noticed in the ever-cluttered inboxes of journalists. Carmel DeAmici of Pando Daily opens up about how best to reach out to and get noticed by busy reporters. It's not as hard as you might think.
