“We plan to maintain momentum into 2020. Affiliates are building volumes by providing more services in each market while exploring cross-border opportunities,” says Graham Cruikshanks, Director of Africa Operations.

Every year, our African Collective gathers for the #TBWAAfricaConference as a platform to inspire, to share new tools and information and to improve our ability to service. This year, Joburg is hosting 20 agencies from across the continent under the theme of #DISRUPT.

#DISRUPT is a rally cry to our African Collective, a reminder that we need to continually challenge conventions and always question the status quo as this is the only way that we will remain relevant and competitive. As the broader business outlook becomes more uncertain and clients face greater challenges, businesses will look increasingly for creative solutions.

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