Webinar originally presented on May 9th, 2022

* Speakers *

Maja Johannessen - Manager at Nordic Sustainability
Esben Lanthén - Managing Partner at Nordic Sustainability
Camille Aulkær Andersen - Partner & Director at Kompas Kommunikation

* About the webinar *

During the past two years, society has looked to the pharmaceutical sector to get us out of the COVID-pandemic. People around the world are dependent on pharmaceuticals to overcome diseases every day. The necessity for pharmaceutical products has meant that, historically, regulation has prioritized ensuring product quality and consumer safety over environmental sustainability. Nowadays, it is becoming increasingly apparent that the sector has some significant sustainability challenges to deal with.

In this webinar, we aim to locate environmental hotspots within the pharma supply chain and suggest an approach for companies to start addressing these issues. New regulation is a big force driving sustainability within the industry, and we will cover some of the implications of the EU’s new pharmaceutical strategy. The sustainability consultancy Nordic Sustainability and the communication agency Kompas have teamed up to not only cover the sustainability challenges, but also the way forward, which includes transparent communication about the company’s sustainability journey.

* Timestamps *

00:00 - 03:54 // Intro to Nordic Sustainability & Kompas (Esben Lanthén)
03:55 - 29:14 // Where is the pharma industry at in terms of sustainability, what are the biggest obstacles to becoming sustainable, and what are the solutions to these obstacles? (Maja Johannessen)
29:15 - 51:32 // Why should we communicate sustainability when we are already communicating healthcare? And how do we communicate sustainable messages effectively and creatively without overstepping legal, moral and ethical boundaries? (Camille Aulkær Andersen)
51:33 - 58:50 // Q&A

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