Do you want to learn the best bidding strategy to use when starting Google Shopping campaigns?
I’m going to show you the exact Google Ads bidding strategy I use in this video!
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For today's video, I'm going to show you the exact Google Ads bid strategy I use when I’m starting Google Shopping campaigns and take you to the full walk through of how I set up these campaigns.
First, I always start with MANUAL BIDDING with enhanced CPC. ALWAYS! I don’t start with automated bidding or any Google AdWords bidding strategy except for this. I’ve found that the manual bidding strategy is the best for getting campaigns started quickly without wasting a lot of time and especially money.
The main reasons why I start with manual bidding are as follows:
1. It gives me more control at the start to act alongside the campaign and the market.
2. It let’s me be very granular and focus the bidding on the products that are working; and
3. It stops Google from charging me crazy amounts per click. Automated bidding can do this at the start
So why don’t I use automated bidding at the very start? It's because Google needs conversion data for automated bidding. Google uses this data to figure out who the heck to show your ads to.
If you start your Google Shopping campaigns without this data in your account, Google will bid all over the place and it will take more time and more money before you see profits.
Now when do we change to automated bidding? Personally, I like to get 50 to 100 conversions per month through the Google Shopping campaign before I change to automated bidding.
I usually like to use Target ROAS. This means you need to know your breakeven ROAS so you can set a ROAS target for Google. Don’t just use the breakeven ROAS as your target ROAS for this strategy.
And that's the best Google Shopping bidding strategy I use when starting Shopping Ads. Watch this video to see how I set up this campaign.
🔗 Here’s a video on the The Best Google Shopping Bidding Strategy with the EXACT template my team and I use in managing Google Ads bids: [ Ссылка ]
🕘 Timestamps:
0:00 Intro
0:24 Manual Bidding Strategy
0:44 Reasons why manual bidding is the best
1:06 Why I use manual bidding at the start
1:37 How to set up the Google Shopping Campaign using manual bidding
6:27 When to swap to Automated Bidding - TARGET ROAS
7:04 Give Google a Benchmark to hit
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