What is your Amazon Conversion Rate?
On Amazon, your conversion rate measures how many people who visit your product’s listing end up buying it. "Conversion is measured as total ordered units net cancellations divided by page views in the past 30 days. To increase conversion, the most successful sellers on Amazon think like a customer. You can improve your listing conversion by using the following methods to improve your detail pages: " [ Ссылка ]
Here's my actual product info:
(Child) ASIN B088KTDFLK
Title I'm Not Drinking Alone I'm Social Distancing Funny Stemless Wine Glass by Momstir
Sessions 2,443
Session Percentage 23.26%
Page Views 3,549
Page Views Percentage 24.41%
Buy Box Percentage 100%
Units Ordered 1,032
Units Ordered - B2B 18
Unit Session Percentage 42.24%
Unit Session Percentage - B2B 0.74%
Ordered Product Sales $16,048.89
Ordered Product Sales - B2B $276.79
Total Order Items 905
Total Order Items - B2B 12
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How to Find Your Amazon Conversion Rate
Finding your Amazon conversion rate requires some basic calculations using information from your dashboard.
First, open your main Amazon menu, and head over to Reports, and then Business Reports.
Underneath Business Reports, find the By ASIN category and click on “Detail Page Sales and Traffic by Parent Item.” This will give you sales info on each individual product you sell.
Next, find the “Total Order Items” field for the product you’re interested in, and divide that number by your Sessions, including those who left and returned. For further clarity, see the formula below.
Conversion Rate = (Total Orders) ÷ (Total Product Listing Sessions)
Considering that Amazon’s organic ranking so heavily favors listings that have the highest conversion, understanding the conversion rate of your listing on Amazon is vital.
Amazon provides a few ways for you to monitor the conversion rate of your listings.
Tracking your conversion rate helps you better understand how changes you have made to your listing – or changes to the marketplace – have affected your sell-through rate.
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