Being results-oriented vs being process-oriented has become more difficult with the chaos that exists in today’s world. In this context I find myself thinking about what happened to me while traveling from Ghana to Togo. With all the craziest and insanity that we see every day in the world, we need to stop, take a deep breath and refocus on results. This is crucial for us as a species to be able to overcome the barriers we face and move towards a prosperous tomorrow. Armen is the Co-Founder and Chief Growth Hacker at Metrica Group. He was previously an advisor to the Prime Minister of Armenia, the CEO of Business Armenia, and a Partner/Regional Director at the Garrison Marketing Group.
He has personally overseen projects that cover over 120 brands worldwide. He has operated in over 25 countries. His client list includes, but is not limited to Danone, Carlsberg, EFES, P&G (multiple countries), Carlsberg Balkans, LEGO Denmark, Sportmaster Russia, Raiffeisen Bank Hungary, etc.
Armen is a published marketer with articles in leading marketing and advertising magazines in different countries. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]

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