#customeradvocacy #customersuccess
Customer Advocacy Programs provide Customer Success and Sales team the ideal platform to turn their loyal customers into passionate advocates of their organization.
So, what exactly are the benefits of customer advocacy programs for companies? What does it take to build a successful advocacy program?
Join us as we dig into an interesting blog entitled “Selling Sales on the Benefits of a Customer Advocacy Program”, written by Denise Taylor, an Advocacy Consultant at Referential.
The blog focuses on why Sales and Customer Success teams should be proactively involved in the customer advocacy program to ensure its success.
In this video, Irit Eizips breaks down the ideas presented in the blog while sharing unique perspectives and recommendations for Customer Success teams.
Watch the full video to learn more:
00:00 Intro
01:18 Promoting Customer Advocacy
01:43 Benefits of Customer Advocacy
04:16 Building Advocacy Program
06:43 Examples of Benefits
07:36 Team Sport
Read Denise Taylor's blog here: Selling Sales on the Benefits of a Customer Advocacy Program: [ Ссылка ]
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Additional Resources:
📑 Read this blog: How to Focus Customer Success on Advocacy
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🎥 Watch this video: Managing Customer Advocacy as a Pipeline
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📹 Watch this video: From NPS surveys to growing advocacy :
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CS Mastery: Unleashing the Potential of Customer Advocacy
Теги
Customer SuccessCustomer Success ManagementadvocacyCustomer advocacy programcustomer advocacycustomer successcustomer retentioncustomer success blogdenise taylorreferentialsales managercustomer engagementcustomer lifecycle journeycustomer lifecyclecustomer success managerBenefits of Customer Advocacy for Customer SuccessCustomer Advocacy for Customer SuccessAdvocacy for Customer SuccessBenefits of Customer AdvocacyCustomer Advocacy Benefits