In the era of digitally-driven business, the digital experience can make or break a brand. Research has shown time and again that customers have little patience for poor digital experiences. But it's also shown that customers regularly treated to flawless digital experiences will spend more and spread the word. In this SauceCon keynote presentation, Anil Chakravarthy, Executive Vice President and General Manager of Digital Experience for Adobe, will examine the importance of digital experience in the modern business world, highlighting what it means to Adobe and how the company delivers on that vision for its millions of customers.
