Real Estate Agents forced to change how they operate by technology.
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IT’S important to keep in mind when choosing a real estate agent that agencies have evolved in a number of ways over time.
Most of the stereotypical old school real estate agents have fallen by the wayside, with agencies that refuse to move with the times dying off in favour of more dynamic franchisees.
Modern real estate agents pride themselves on being physically fit, tech savvy and at the forefront of new media.
Transparency is also a big one these days, after the power of modern connectivity made it extremely hard to get away with being anything less than totally honest for long.
Good agents will engage with potential buyers through multiple channels.
Some of the old dinosaurs have been trimmed from the industry thanks to online reviews and the fast-moving power of social media.
The one thing that hasn’t changed is that a real estate agents ultimate responsibility is to get their clients the best possible price for their property.
Agents who want to accomplish that in today’s selling climate can no longer do it by simply putting up a few signboards, turning off the phone and heading to the golf course.
Modern agents need to embrace technology.
An advertising campaign for a house should include both online and print outlets and posts on social media like Facebook and Twitter.
Forward thinking agents are also using video recordings to give buyers an insight into a property that photographs can’t provide.
The video enables buyers to stage multiple virtual walk throughs from their own living room.
These inclusions in a selling campaign are priceless for vendors.
The viewing potential of video and the internet are limitless, while there are only so many letterboxes an agent can drop a brochure into.
A clever pitch can reach thousands of buyers, some that might even be located interstate or overseas.
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