FREE Guide at: [ Ссылка ]. | Retention for New Members can be a Challenge! What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining?
How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members.
To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three key stages of the member journey.
This episode of Be Unleavable® Subscription Growth reveals how to write appropriate welcome emails, videos, and ongoing communications for NEW members, compared with longstanding members, so you can maximize retention within all phases of your member journey.
FREE Guide at:👉 [ Ссылка ]
Watch this video to find out the answers to these questions, and more.
🕒 In This Video:
00:00 - Preview of Video
00:22 - Intro to Member Retention
00:38 - Why You Need to Communicate Differently with NEW Subscribers
01:40 - The 3 Big Mistakes in Member Communication
02:00 - Mistake #1
02:13 - Mistake #2
03:37 - Mistake #3
04:23 - Restaurant Example of Member Experiences Over Time
07:03 - Deliver the Core Promises
08:12 - Mistakes of Disney & Netflix
08:36 - Connection is the Ultimate Goal
10:30 - Conclusion
💻RESOURCES MENTIONED IN THIS EPISODE:
▸ [ Ссылка ]
📌 Want even more member retention tips? Subscribe to This Channel:
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📖 Get the best-selling book on membership and subscription growth, Retention Point: [ Ссылка ]
ABOUT ROBERT SKROB
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For 27 years Robert Skrob has been helping companies all over the world to grow their subscription and membership business revenue, and he's considered one of the leading member retention specialists in the world.
Robert believes that new member marketing is a wasted expense until you’ve figured out how to ENGAGE and RETAIN subscribers.
In a world where obscenely high churn rates are all too common and even accepted, Robert has created systems and processes to transform “one night stand” customers into long-term happy members.
Robert lives in Tallahassee, FL with his wife, Kory.
Download your copy of the "Subscription Retention Accelerator": [ Ссылка ] - Learn How to Retain Your Members for Years, and Discover Why Most Subscription Programs Fail: [ Ссылка ]
✉️Business inquiries: rs@robertskrob.com
🖥️Website: [ Ссылка ]
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