Omnicom Group has announced a transformative merger with Interpublic Group, creating the largest advertising agency worldwide. This strategic $25 billion deal aims to secure a larger share of the $1 trillion global ad market while addressing challenges posed by tech giants like Google and Meta. With over 100,000 employees, the combined entity seeks to redefine the future of advertising amidst intense competition and regulatory scrutiny. Will this merger reshape the industry or face challenges like its predecessors?
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