Land O’Lakes has seen tremendous change in their industry. There is fundamental change happening today in the food industry, not just in how consumers are making decisions but in every aspect of the market, from retail grocery to ingredients to supply chains.
With plans for new dairy food products constantly in process, the company needed to prepare its innovation management function for a new paradigm in food manufacturing, one where digitalization can help companies plan and execute new product launches with less risk and greater visibility than ever before.

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