Custom Flat Bottom Pouches VS Stand-up Pouches for Coffee Packaging
Both flat bottom and stand-up pouches can easily integrate essentials such as degassing valves, added layers, and a variety of sealing options. They’re also equally suited to eco-friendly materials such as kraft paper, polylactic acid (PLA), and LDPE (low-density polyethylene).
Despite this, Corina says that flat bottom and stand-up pouches offer distinct benefits. She tells me that in her experience, flat bottom bags are more popular as they have a larger opening, making them easier and quicker for roasters to fill.
The five printable sides also make them a good choice for those who want their product to stand out on the shelf regardless of the angle at which they’re viewed.
Stand-up pouches on the other hand may not have the same marketing potential, but according to Corina they are much more affordable than flat bottom pouches.
“From a cost perspective, the economic option is stand-up pouches,” she says. “The process of manufacturing them is cheaper and less complicated because it doesn’t require two sets of plates. If you’re pursuing avant-garde, stylish and attractive packaging and have a bigger budget, flat bottom pouches are probably the better option.”
As stand-up pouches support smaller weights and cost less to make, they could suit roasters selling coffee for the first time. Wherever branding is less important, such as for coffee subscriptions, they’re a more appropriate option.
For more established brands selling several coffees, flat bottom pouches might be a better choice, while they’re also favoured by those who are selling large quantities of coffee
For specialty roasters, it’s important to choose the right coffee packaging. Not only does it need to protect your coffee and preserve its freshness, it should also reflect brand identity and fit within budget.
At MTPak Coffee, we can help you find the perfect coffee pouches for your brand, whether selling ground or whole bean. Our range of sustainable flat bottom and stand-up pouches can be fully customised to your requirements, while you can also choose from a selection of components including degassing valves and resealable zippers.
