LUX, the world’s premier fragrance skin cleansing brand, faced a significant challenge: to resonate consistently across varied markets and appeal to younger consumers through sonic branding.
LUX introduced a groundbreaking sonic framework crafted ‘For Women, by Women.’ The music is very upbeat, both soft and powerful. It aims to speak to all women and empower them.
Sixième Son played a pivotal role as the sonic branding agency, meticulously crafting a vast library of sound adaptations suitable for diverse platforms, ensuring consistent brand communication.
