To pioneer a new category, founders must find a problem that’s pervasive enough to touch millions of lives—and yet overlooked enough that it hasn’t occurred to anybody to address it. For many of today’s most successful cloud companies, that problem is a lack of access. By democratizing access—Google with information, Shopify with commerce, and WhatsApp with communication—these giants have gone from underdog upstarts to household names and verbs. Melanie Perkins, CEO and co-founder of Canva, and Rachel Carlson, CEO and co-founder of Guild Education are two visionary founders who have carved out new ways for technology to equalize access. In this conversation, they share an inside look at what it takes to invent a new billion-dollar category.

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