Promotional Advertisement for UPN’s Fall 1997 Season Lineup which would consist of new shows as well as returning shows for the 1997-1998 Television Season. Also UPN does a hip image campaign called We’re The Network Baby similar to The WB’s Dubba Dubba Image Campaign. Clueless the show based off the 1995 Paramount Pictures Blockbuster would move to UPN once the show’s contract with ABC expired in September and it’s 2nd Season would premiere on September 23,1997.
The Following Shows would began their new season and between August 25,1997-September 23,1997
August 25,1997
Monday Night Lineup
8pm et/7pm Ct-In The House
8:30pm et/7pm Ct-Malcom & Eddie
9pm et/8pm Ct-Good News
9:30pm et/8:30pm Ct
August 26,1997
8pm et/7pm Ct-Moesha
8:30pm et/7:30pm Ct-Moesha
9pm et/8pm Ct-Hits
9:30pm et/8:30pm Ct-Head over Heels
*Clueless would air on the 8pm et/7pm Ct timeslot and Moesha will air on the 8:30pm et/7:30pm Ct timeslot on September 23,1997.
September 3,1997-September 10,1997
Wednesday Night Lineup
Star Trek would air its season premiere Wednesday September 3,1997 followed by the season premiere of The Sentinal the following week on September 10,1997.
UPN Kids Weekday Afternoon Block would began on Monday September 15,1997 with the season premiere of the 4th Season of Sweet Valley High (which was picked up by UPN after the first three seasons aired on First Run Syndication) at 4pm et/3pm Ct and the new series Breaker High at 4:30pm et/3:30pm Ct. Sweet Valley High and Breaker High would air on Sunday Mornings after Jumanji:The Animated Series and The Incredible Hulk.
#UPN27thAnniversary

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