Meet Tony Parisi, Global Head of VR/AR Ad Innovation for Unity Technologies, overseeing strategy for virtual and augmented reality brand advertising and experiential marketing. Robert and Tony talk about SXSW and what the world is going to look like when we’re all augmented. They have a look at an AR factory line, talk about how AR is a game-changer in as big as mobile, and reminisce about the holograms in Star Wars.
