Lisa Cramer, Head of Embedded Products at LiveRamp, provides a detailed demo of LiveRamp's identify framework, a Snowflake Native Application that provides a secure way for companies to connect fragmented consumer touch points to create a detailed representation of a person or household. In her demo, Lisa explains how the strategy of running that tool through Snowflake Native Apps allows clients to maintain control over their data and protect their customers’ privacy.

To view Lisa's full "Powered by Snowflake" interview with Snowflake's Daniel Myers, go to: [ Ссылка ]

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