With over 40 years of professional speaking around the world, Jim Cathcart is one of the best known and most award-winning motivational speakers in the business. He has delivered more than 3,000 presentations to audiences in every state of the US, most provinces of Canada and countries from Scotland to Singapore. Jim Cathcart is also author of 18 books including the international bestsellers: "The Acorn Principle" and "Relationship Selling".


#DESCRIPTION
Jim Cathcart discusses the importance of his third skill set or competency he believes all sales people should learn which is to connect. In Relationship Selling, Cathcart explains that you need to connect with your customers or clients on two levels both emotionally and intellectually if you want to build trust and value. He talks about why traditional selling approaches can be viewed as manipulative and mean spirited by consumers.

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SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry.
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