Helium shortages. Halloween parties. Home lockdowns. These are just a few of the factors that have led to Party City filing for bankruptcy.
WSJ’s Soma Biswas explains how the party supply company reached this point.
Illustration: Jacob Reynolds
0:00 Party City has filed for bankruptcy. What went wrong?
0:30 The History of Party City
1:26 How the U.S.’s helium shortage affected the company
3:02 How changes in consumer habits furthered its downfall
4:04 What’s next for Party City?
What Went Wrong explores the challenging conditions and decisions that led to a company's downturn.
#PartyCity #Bankruptcy #WSJ
